P&G SEHAT, the flagship healthcare-focused CSR initiative of Procter & Gamble Health Limited, has successfully concluded its special ‘Women Care Week’, extending free primary healthcare services to over 10,000 underserved women across 10 locations in India.
Conducted in collaboration with HelpAge India, the initiative covered communities in Palghar, Goa, Chennai, Puri, Guwahati, Patna, Fatehpur, Mathura, Rudraprayag, and Jaipur.
The week-long outreach focused on delivering essential healthcare services to elderly women, pregnant and lactating mothers, and adolescent girls—groups that often face significant barriers to accessing timely medical care.
Comprehensive Healthcare Services Delivered
The camps provided a wide range of free healthcare services, including consultations with gynecologists, pediatricians, physicians, and nutritionists. Beneficiaries also received antenatal care (ANC) support and free diagnostic screenings such as hemoglobin tests for anemia, blood pressure monitoring, and blood sugar checks.
In addition, free medicines were distributed where necessary, and patients requiring further treatment were referred for continued care, ensuring long-term health support beyond the camps.
A strong emphasis was placed on nutrition awareness, educating women and adolescent girls about balanced diets and the importance of supplementary nutrition.
Focus on Digital Health Access
To enhance access to government healthcare services, the camps also facilitated on-site registration and awareness of the Ayushman Bharat Health Account (ABHA). This helped beneficiaries understand how to access and utilize digital health records and benefits under government schemes.
Leadership Perspective
Milind Thatte, Managing Director, P&G Health India, highlighted the importance of the initiative, stating that access to primary healthcare remains a challenge in underserved communities, particularly for women.
He noted that ‘Women Care Week’ was designed to bridge this gap by bringing healthcare services directly to communities while also raising awareness about nutrition and digital health services like ABHA. He added that the initiative complements the organization’s ongoing Mobile Healthcare Units (MHUs), which continue to support community health across the country.
Long-Term Impact
The ‘Women Care Week’ camps are part of P&G SEHAT’s broader mission to improve preventive healthcare and early diagnosis in underserved regions. Through its Mobile Healthcare Units, the initiative has already contributed to increased screening for anemia, hypertension, and diabetes, while promoting maternal and child health awareness.
By combining healthcare delivery with education and digital inclusion, P&G SEHAT aims to empower women with the knowledge and resources needed to take charge of their health and well-being.
